Tag Archives: shame shame

Shame, Shame Shaadi.com

17 Aug

Shaadi.com, billed as the world’s #1 Matrimonial Website with over 2 million marriage matches, has been added to the “Shame Shame” category.

Why? They don’t make skin-whitening cream and they help further romance in the world.  But they also keep reinforcing the idea that skin color is tied to self worth.

In Shaadi.com’s “Smart Search“, skin color, or “complexion”, is more important than habits such as whether the person eats meat, smokes, or drinks.  It is placed much higher than even the person’s field of work or education.  The “Smart Search” for complexion includes the choices “Fair”, “Wheatish”, or “Dark.”  (Click the image to see the location of “complexion.”)

With that in mind, it’s better to be a “Fair” unemployed, 3-pack a day smoker who hits the bottle than to be “Dark”, sober, and employed.

More to the point, according to the AGP (Angence-French Press):

In 2009, a poll of nearly 12,000 people by online dating site Shaadi.com, revealed that skin tone was considered the most important criteria when choosing a partner in three northern Indian states. [boldface added]

Shame, shame.  What is wheatish anyway?  Can it be checked with a brown paper bag test?  Perhaps someone should make a Facebook app  for this–oh, but Vaseline already did that.  Ayy!


Shame, Shame Shah Rukh

7 Aug

Shah Rukh Khan, arguably the world’s most famous actor should withdraw his support for “Fair and Handsome” skin-lightening cream for men.

Until then, he has claimed the top spot on our “Wall of Shame.”

As Shah Rukh Khan heads into his 5th or 6th year of skin-whitening product endorsements, we can only imagine the psychological anxiety he has been able to create.  See a 2007 BBC magazine article for when SRK made a clear choice of cash over conscience.

For those not familiar with SRK, if someone in the US had the combined star power of Tom Cruise, Michael Jordan, Clint Eastwood, and Justin Beiber (at their peaks), that would only begin to touch SRK’s power in India.  It’s as if a god had come to the earth.

Nearly everything else he does is quite honorable, but what is this SRK?  Shame, shame.