Tag Archives: Midas-Care

India: World Leader in Skin-Whitening Product Diversification

10 Aug

It’s not only armpits, a new shower wash targets more intimate areas.  See the video below for “Clean and Dry Intimate wash” by Midas-Care.

As reported in the Hindustan Times, Midas-Care calls attention to the products health properties: “The wash keeps the skin clean, fair and safe from infections. Fairness is just one of the many offerings.”

Really? We thought soap did that too.

Read more about this on Slate, especially the disturbing statistic that 40% of women in India “think they are too dark to be attractive.”

Not to be ignored, National Geographic  has additional coverage and statistics.

Congratulations to Midas-Care, for reaching a new low in the skin-whitening war for market share.