Shame, Shame Shaadi.com

17 Aug

Shaadi.com, billed as the world’s #1 Matrimonial Website with over 2 million marriage matches, has been added to the “Shame Shame” category.

Why? They don’t make skin-whitening cream and they help further romance in the world.  But they also keep reinforcing the idea that skin color is tied to self worth.

In Shaadi.com’s “Smart Search“, skin color, or “complexion”, is more important than habits such as whether the person eats meat, smokes, or drinks.  It is placed much higher than even the person’s field of work or education.  The “Smart Search” for complexion includes the choices “Fair”, “Wheatish”, or “Dark.”  (Click the image to see the location of “complexion.”)

With that in mind, it’s better to be a “Fair” unemployed, 3-pack a day smoker who hits the bottle than to be “Dark”, sober, and employed.

More to the point, according to the AGP (Angence-French Press):

In 2009, a poll of nearly 12,000 people by online dating site Shaadi.com, revealed that skin tone was considered the most important criteria when choosing a partner in three northern Indian states. [boldface added]

Shame, shame.  What is wheatish anyway?  Can it be checked with a brown paper bag test?  Perhaps someone should make a Facebook app  for this–oh, but Vaseline already did that.  Ayy!

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One Response to “Shame, Shame Shaadi.com”

  1. quirkymatter August 17, 2012 at 4:32 am #

    Wow, I always knew skin complexion was a huge issue in India, but I never knew “the most important criteria when choosing a partner”. It’s quite a shame really.

    Its usually men who tend judge a potential suitor based on her skin color. Most of my fair skinned friends would have no problems marrying a dark skinned man, however how often do you see a fair skinned man with a darker skinned girl?

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